Women-Owned Luxury Transportation
Rooted in Denver. Built on Care.

Our Story

Before Arion ever had a fleet, there was a simple realization that changed everything for us.

Christal Becker—our Founder, CEO and President, spent more than two decades working with children and families — including high-risk and special-needs children, as an educator, foster parent, and business owner. Fields where you show up for people during the most vulnerable moments of their lives. Through all of it, one thing stayed constant: how you make someone feel matters more than anything else you do.

She brought that standard into this industry as Chief Operating Officer of Luxury Rides Online — reservations, dispatch, driver coordination, customer service, vehicle utilization, training, budgeting, and affiliate relationships — and guided that company through disruption, recovery, expansion, and eventual acquisition. Today she leads Arion's strategy, service standards, financial planning, regulatory compliance, and business development.

When we started Arion, we didn't set out to build a transportation company. We set out to build a company that treats every single person who walks through our doors, or into one of our vehicles, like they genuinely matter. Because they do.

Jim Becker—our Director of Operations and Client Experiences, brings 25 years of experience across the Navy, tech consulting, entrepreneurship, and luxury transportation. A submarine veteran who spent 16 years in management consulting and three years as a policy analyst for the State of Colorado, Jim founded his own luxury transportation company in 2017 and grew it over eight years to a 4,000-client book of business and more than 12,000 trips a year across land, air, and sea, generating $1.4M in annual revenue. When that company was acquired in 2025, he brought that people-first philosophy to Arion. Jim wrote our 45-page chauffeur training handbook from scratch — grounded in interpersonal communication theory, not just driving procedures. He drafted it at 70 pages, cut it to under 30 in self-edit, then put it through HR and outside counsel review; the final manual runs 45 pages. He believes our drivers deserve real training and our clients deserve someone who genuinely cares behind the wheel.

Together, we're a small team on purpose. We answer our own phones. We remember your kids' names, your favorite airport pickup spot, and that you prefer sparkling over still. We're not trying to compete with the big dispatch services. We're building something different — a company where being small is the whole point, because it means we never lose sight of the person in the back seat.

Why People Stay

We hear it all the time: "I've never had a car service actually care before."

That's not a tagline — it's what happens when you stop treating transportation like a commodity and start treating it like hospitality. When a bride's timeline shifts by an hour, we don't charge her extra. When a family lands at DIA after a red-eye with cranky toddlers, we have water bottles, phone chargers, and a warm smile waiting. When a corporate client needs an NDA signed before we'll even confirm the booking? Done. No questions.

Every chauffeur on our team goes through annual ice driving training, state background checks, DOT compliance, and defensive driving certification. We carry commercial liability coverage well past the state minimum — not because the state requires it, but because you shouldn't have to worry about a thing once you're in our care.

And the concierge stuff? Restaurant reservations, activity bookings, custom charcuterie boards, champagne on ice, itinerary planning for your whole Colorado trip, we do it because we love it, and because that's what it means to actually take care of someone.

What women-owned means in practice

Plenty of companies list a certification and move on. Ours changes how the work actually gets done.

For our corporate and university clients, Arion’s women-owned status counts toward supplier diversity goals — the paperwork, the W-9, the COI, the NDA, all of it turned around same-day so procurement never has to chase us.

For the woman flying into DIA alone at 11 PM, it means a chauffeur who texts a photo and plate number before wheels-down, waits at the curb rather than in the lot, and stays until the front door closes behind her. That protocol exists because the people who wrote it have needed it themselves.

And it means decisions get made by two people you can reach. No regional manager, no escalation queue, Christal owns strategy and the client experience, Jim owns operations, and both numbers are on this website.

Colorado, specifically

We’re based on the Front Range and we drive it in every season — I-70 at 6 AM on a powder day, Loveland Pass when the tunnel closes, the two-lane run into Estes when Trail Ridge fills with elk traffic. Our chauffeurs re-certify on ice every year and our SUVs run winter tires from October through May.

To be specific about it, since people ask: our office sits in Firestone, on the north I‑25 corridor between Denver and the Front Range towns. It is where dispatch answers the phone, not where your vehicle waits. Chauffeurs stage at or near your pickup point — fifteen minutes early, every trip — so an address on a business filing has nothing to do with when your car arrives. We serve all of metro Denver, DEN and the mountain corridor the same way.

That local knowledge is the part you can’t buy from a national booking platform: knowing which DIA door to use for a 7 AM departure, which Red Rocks lot empties fastest after an encore, and how much cushion a February drive to Vail really needs.

Small on purpose

We’ve been offered the path to 50 vehicles and a call center. We passed.

Growth here means depth, not headcount: a deeper client file, a tighter training standard, a chauffeur bench we can vouch for individually. Christal reads every piece of client feedback that comes in. Jim personally trains every chauffeur against the 45-page handbook he wrote — built on interpersonal communication theory, not just driving procedure.

The trade-off is honest: we book out, and on some dates we say no rather than hand you off to a vehicle we don’t control. That’s the version of luxury we’re willing to stand behind.